WORK
Brand Design
Matthew Rivera
Growing up in Rockland County, NY, I’m a designer who believes creativity lives in how we express ourselves — visually, emotionally, and physically. My background in theater and modeling has taught me how to tell stories through movement, tone, and presence, and I bring that same energy into my design work.
I see branding as a kind of performance — where every element, from color to typography, plays a role in how people experience a story. My goal is to design with emotion and intention, creating brands that connect, resonate, and stay with you.
Looney Wolf Whiskey
At Looney Wolf, every sip invites a goofy connection, reminding us all that life is too short to be serious. Our whiskey is more than just a drink; it’s a catalyst for laughter and camaraderie. Each pour sparks conversations that dance around wild ideas and outrageous tales, creating bonds that are as rich as our whiskey.
FIZZY
It started as a reaction to everything flat, boring, and predictable. Same drinks, same flavors, same rules. So we shook things up—literally. More bubbles. Bolder juice. Louder energy. Fizzy is for people who don’t move through life quietly. It’s for late nights that turn into early mornings, spontaneous plans, and moments that feel a little out of control in the best way. Every can is packed with flavor that hits fast, fizzes hard, and doesn’t apologize for it. This isn’t about being polished. It’s about being alive. A little chaotic. A little unexpected.
Uri
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Derived from the word we. Uri speaks to
connection, the same bond that defines
a streak of tigers. URI is about bringing
people together to share spirit, and joy.
When you drink URI soju you unleash
your Seoul and are fueled with
the spirit of the siberian tiger, the
national animal of South Korea.